Setting up Shop: From Local to Global
About Event
Event Host/Facilitator
Startup Canada
Event Description
This is the third of four webinars Startup Canada will host, as part of the Startup Global 2025 program. These webinars will walk you through the tools and resources you need to get your business export ready. Each webinar will provide you with the opportunity to connect with industry leaders and organizations and build foundational relationships for entering new markets! ABOUT Discover how to successfully transition your business from a local player to a global competitor. This webinar will cover key aspects of international expansion, including market research, customer acquisition, digital marketing, brand building, pricing strategies, and customer service. Learn how to overcome challenges, capitalize on opportunities, and achieve long-term success in the global marketplace. LEARNING OBJECTIVES Conduct in-depth market research to identify target customers Develop effective customer segmentation and targeting strategies Utilize digital marketing tools to reach international customers Implement effective pricing strategies for different markets Deliver exceptional customer service to build loyalty
Event Type
General
Industry
Tech