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Hunter Hub Skills Clinic | The Story Only You Can Tell: Brand Storytelling for Founders

by Hunter Hub UofC

Session Overview ​In a crowded startup landscape, a strong brand story helps founders move beyond explaining what they do to communicating why it matters. In this interactive Skills Clinic, Gayathri Shukla will guide participants through the foundations of brand storytelling — including how personal story, business purpose, and audience connection can work together to build trust, clarity, and momentum. ​Drawing on her experience as an engineer-turned-founder, storyteller, speaker, and PhD student exploring inclusive leadership and ethical AI innovation, Gayathri will invite participants to reflect on the stories that shape their work and how to communicate them with greater confidence and authenticity. The session will also explore why, in an age of AI-generated content, human storytelling and story listening remain essential skills for entrepreneurs.

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