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CMA Annual Trends Event 2026

by Calgary Marketing Association

Thursday, November 19, 2026

4:30 p.m. – 8:00 p.m. MDT

105.00

Getting noticed is easy to measure. Getting chosen is much harder to understand. For a decade we've optimized for what the machines can see. First the ad platforms, now the answer engines. Clicks, searches, views & conversions tell us about the people already leaving digital breadcrumbs. They tell us very little about the buyers who aren't shopping yet, or what finally changes someone's mind. Meanwhile the consumer has changed. Less money. Less trust. Less bandwidth.

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