WEBINAR - The Brand Advantage: Distinctiveness and Trust Drive B2B Growth
About Event
Event Host/Facilitator
Calgary Marketing Association
Event Description
Marketers are often pushed to optimize for short-term performance: more leads, more channels, more campaigns. But as AI reshapes how buyers research, trust and distinctiveness are once again becoming a competitive advantage. In this session, Chantelle Little, CEO of Tiller Digital, will unpack why brand is making a comeback, how to turn it into a growth lever, and what it takes to create a brand ecosystem that compounds in value instead of expiring after a campaign ends. Who should attend B2B marketers, founders and growth leaders who want to drive awareness, demand, and long-term brand equity. Top 3 Learning Objectives See how brand is a key driver for both immediate pipeline and long-term growth. Get practical tips to strengthen your brand so buyers remember and choose you. Learn how to make a budget case for brand investments.
Event Type
General
Industry
Business