Sprint Testing: Better Data for Better Business Decisions

About this event

How can small, focused experiments help us make better business decisions? In this session, Steve McKenna will share how Grnded (Grounded) uses testing sprints to gather real-world data before committing more time and budget. Steve will walk through single-variable testing and its applications in marketing, product decisions, and HR recruiting, from testing customer pain points and messaging to attracting candidates. The focus is practical: define the question, isolate what you are testing, interpret the results, and decide what to do next.

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